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The Science Behind Business Intelligence: Nine Analytics Software You Need to Use

– Contributed content –

22 February 2018. If you think that websites get recognized online randomly, and visitors are allocated based on luck, you need to think again. Indeed, your website statistics will tell you a lot about who your audience are and what they are looking for. Whether you are looking to improve the performance of your pages or increase sales, you will benefit from advanced business intelligence available thanks to the latest inventions. By understanding the science behind the business intelligence software, you will be able to take advantage of the information available and improve your business. Below you will find a list of nine analytics software you should use to understand your market and website performance better.

Web analytics graphic

(James Royal-Lawson, Flickr)

1. Google Analytics

This freely available analytics software by Google allows you to see your live visitors and find out what they are looking for. You can learn which pages are the most popular, and which ones are the most likely to make your customers leave. You can track your conversion rates, and set your targets. You will be able to link your Google Analytics with your Google Webmaster account, so you can get a more comprehensive dataset to help you improve the performance of your pages.

2. Site Heatmaps

You can also use a heat map software that will tell you which areas of your pages get the shot attention. If you have promotions, or simply want people to sign up for your newsletter, and give you their email address, you can identify the best location for the link placement. This business intelligence software helps you make positive changes on your site, and gives you an idea where people are more likely to pay attention to your pages. This will result in higher conversion rates and better overall performance. Investing in heat map software can deliver you great returns.


If you are not sure which type of content is the most popular, or you would like to add informative articles and publications from other websites, you will need this software. is free for personal users, and you can upgrade to get more features or use it on multiple sites. You can remotely publish content on your website, blog, or even social media accounts, and track visitors, as well as the responsiveness of the content and the feedback. If you want to make sure you are engaging with your audience, you need a content analytics software.

4. Buffer

The benefits of using social media for promoting your brand and website has been discussed by several authors before. However, most business owners simply don’t have the time to post all day on various sites. This is where Buffer can help you. Create your social media post up to a month ahead (upgrade required), and let the software do the rest. You will be able to see the post statistics as well, so no more guesswork what to post about on your Facebook and Instagram pages.

5. Visitor Tracking

Every website owner would love to know where their visitors are coming from. Tracking cookies are installed on most common templates, but they only give you limited information. Some advanced software, however, is able to track and trace even anonymous visitors, so you get the full picture. The more you find out about people visiting your pages the better chance you will have to turn your business intelligence software into a Cost Effective B2B Sales Tool and meet customers’ needs.

6. ChartBeat

For less than ten dollars a month,you can get your hands on a piece of valuable website intelligence software, allowing you to spy on your site real time. You can get a real time report any time you want. For example, if you send out an update on social media, you can find out how many people visited the particular pages as a result. You can also learn what customers do on your site, where they click and what makes them tick. You can split test and modify headlines to improve your performance.

7. Compete

An important part  of business intelligence and research is finding out as much as you can about your competition. You will be able to learn where your competitor’s traffic is coming from, and give you a report on their performance. Instead of trying to target keywords that are not valuable in your market, you can piggyback on the research completed by another company, and beat them at their own game. You can sign up free or upgrade to the paid version for more features.

8. Optimizely

Bucket testing graphic

(Marc Levin, Flickr)

If you love statistics and split testing, Optimizely is the perfect business analytics software for you. It allows you to make real time changes to your site and measure the performance of different headlines and graphics. If you want to make money by working smarter and not harder, you will need a software that takes the guesswork out of website optimization and analytics.

9. Google Content Experiments

Google is trying to help website owners through innovation. On top of the free Webmaster Tools and Analytics platform, it also made Google Content Experiments available. Previously launched as Google Website Optimizer, the online software gives you everything you need to determine the winner combination of headlines, graphics, videos, links, and popups and increase your overall conversion rate. The simple graphic representations of data make it easy for you to interpret business intelligence, even if you are not a statistician.

Knowing your market, your customers, and your competitors can help you improve your website and achieve a higher conversion rate with little work. In the 21st century, you no longer need to guess what people are looking for; advanced software will tell you exactly in an easy-to-interpret format. Whether you are interested in what the most popular blog post is on your site or want to find the winning headline, you can find a free or low-cost software that does the job seamlessly. Information about your market, competitors, and customer habits is one of your most valuable business assets, therefore, you need to make sure that you collect data to help you improve your website.

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