Master The Art Of Brand Formation

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27 February 2018. If you are in the throes of launching a startup, you have probably become bogged down in your business vision, your financial forecasting and your five-year plan for the future. Under no circumstances should you allow the importance of branding to slip under your radar. Your brand, logo and voice will be the first thing that any potential client or consumer will see. It needs to encapsulate your business entity, be recognizable and relevant. At the same time, you cannot simply choose a color scheme because it’s your favorite hue of purple. You need to formulate a brand that will enhance sales and profit projections. Take a look at how you should be mastering the art of brand formation.

Market research

It doesn’t matter whether you are launching a new restaurant, setting up a bespoke greeting card business or selling ball bearings, you need to recognizable in an instant to your customer base. It makes no sense for a company selling baby clothes to opt for a harsh gothic monotone logo. You need something that will connect with your clientele. Conduct some market research asking your niche how they feel about certain logos that are currently out there. These could be from your potential competition. What makes them so appealing? This can then feed into your own logo and branding design.

Get online

Your brand needs to be something that you can apply to every platform that you wish to exploit. If you have an outstanding website complete with easy to navigate menus and high-quality content, you want your logo and brand on there. At the same time, this should also be reflected on your blog and across your social media accounts.

As a physical presence, your logo should not only be on your letterhead but also on your vehicles. If you are a logistics firm, there are many companies that supply fleet and transit graphics design services that you can outsource to, allowing your brand to be visible when out on the road. This free form of advertising can turn heads and drive traffic to your website which can then help generate sales. From your vehicles to your clipboards, notepads and pencils, anything that you have in your office or that you give away to consumers should contain your brand and logo.

Take your time

Brand development is not the easiest task to accomplish. You may have a vision for your company logo, but it is your consumers that should have the final say through market research. Don’t be stubborn and plough ahead with a logo that you love simply because of the color or typeface. If your potential customer base is giving the thumbs up to something entirely different, you need to seriously consider this option. Hone the images, colors, words and fonts that you use. This is your brand and it needs to emulate your company. It’s vital you get it right first time as rebranding is costly and can cause your startup to fail before it has even started trading. Succeed with your branding, and this will be your company’s calling card for many years to come.

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