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Weather and The Impact It Can Have on Your Business

– Contributed content –

23 March 2018. From a business point of view, the weather can be a good thing for business. Take a ski resort, for instance. They are going to profit the most when there is snow and plenty of it. But at the end of the day, the resort could be in place, get a very mild winter, and then it has devastating effects on the business. While weather can be good for business, in a lot of instances the weather can be detrimental. So the key for your business is to know how the weather and climate could impact it.

Railyard in winter

(Pxhere.com)

Customers

You have to think about your customers and their behavior during different times of year. So it is a good question for all industries to understand and look at, not just seasonal or particularly tourist industries. In order to understand the purchasing habits of your customers, knowing the impact that the weather can have can help you to maximize sales. Companies like Subway, Sears, and Panera all do extensive research into weather predictions so that that what they can offer will be of best use to customers.

Products

To understand the impact weather could have on your business, you need to check on the product types that you have, and how in turn, the weather will affect those. Food and agriculture is an obvious one to look at. If weather is colder than usual, it changes what people buy, as well as how well things will grow. So being able to understand and predict these times of year that may be a little worse than others is really important. Having some precautions in place to help can be a good idea too. Having green houses, indoor plantations, as well as looking into things like Calhoun Super Structure salt storage can be a good idea for your business. Then you are prepared for the worst case scenario and can put plans in place to reduce frost or keep temperature steady.

But anything from fruit to oil can be affected by the weather. Oil is in much bigger demand during colder months so can affect transportation costs, making prices suffer a little. So understand what you sell and how even small changes in margin can affect it.

Property

2017 was a particular futile time around the world, not in the least when it came to weather and natural disasters. We can’t forget about how much damage a storm or hurricane can have on us and our business premises. High winds, flooding, frost, and ice can all have a costly impact on our business. So one of the best things to do is to make sure that you have insurance in place, and one that covers this kind of damage as not all of them will. So make sure you’re covered, to give your business some peace of mind should a natural disaster strike.

Have you got any experience of how the weather has impacted your business in a good or bad way? It can do wonderful things for business, as well as cause some trouble.

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