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Your Bigger Business – Growing with Smarter Methods

– Contributed content –

Laptop, side view

(John Schnobrich, Unsplash)

10 Dec. 2018. The struggle to grow your business is something that many can relate to. With growing competition, particularly online, it can be tough to find a way to boost your business so that it can reach as many people as possible. Using smart tools to grow your business can be the best way forward, giving you the chance to capitalize on the things that are out there that others are already taking advantage of.

Learn about the ways you can grow your business using smarter tools.

Automate your sales calls

Automating your sales calls can make it much quicker to get through your lists and speak to more potential clients. You won’t have to manually dial, and whether you choose to record your message or speak to people directly, the process will be much quicker. You can also benefit from being able to use a local caller ID, which will make people more likely to pick up.

Make processes shorter through the cloud

The cloud is a useful tool to benefit any company, particularly if you’re a startup or a business with many remote workers. Through cloud working, you can store data easily, allowing many people to access and work with information at once. There are several ways you can use cloud working to help your business grow, and if you don’t have the resources to invest in servers, etc. the cloud computing could help you develop your business. Cloud computing can also be beneficial financially, thanks to the ability to use cloud software which is often much cheaper than local software. Software is updated automatically, which keeps your costs and maintenance straightforward and hassle-free.

Use machine learning to improve your business

Machine learning often promises to deliver extraordinary results to businesses looking to enjoy growth. A form of AI, machine learning works by improving performance using data explored. It can help you to solve a problem by working out new and improved solutions over time, and will gather and analyze data on your behalf, freeing you up for other tasks. You can learn more about machine learning via this useful link. Not all businesses have the skills or the time to analyze data and find ways to use it effectively, making machine learning a useful tool to grow your business.

Make your web site shine

Your web site is one of your business’ most valuable assets, and you shouldn’t underestimate the power of a strong website. While your original web site might have been cutting edge and relevant at the time of launch, it’s good to review and analyze your website’s performance regularly to make sure it remains competitive and worthy of a visitor’s time. You can make your web site stand out from the crowd by making your web site mobile-friendly, or even going mobile-first. Most importantly, you must provide stand-out content. Engaging, informative and entertaining content, coupled with a great-looking web site can help you make the splash needed to stand out from your competitors.

Add color and style to your promotion

How effective are your marketing efforts? If you want your business to grow and succeed, you’re going to need to invest a lot of time and energy into your promotion. Thinking outside the box to generate new ideas can help you reach different kinds of demographics, and build a growing customer base. Creative marketing ideas that will boost your business include pulling of stunts in different locations, unlikely sponsorship ideas, and involving your customers in your content creation. Dated, old-fashioned promotional methods will be unlikely to get you anywhere, so don’t be afraid to push the boundaries and try something new to make an impact.

Even those who lack design skills can create amazing visuals to help content pop. Try online tools like Canva to help you create anything from social graphics to infographics and be smarter with how you produce content.

Take the hassle out of social scheduling

How much time do you writing and publishing posts for social media? Do you often find yourself posting randomly simply to have something to say? These methods of social media marketing are difficult to keep up with and will eventually tail off – unless you do something about it.

Social scheduling using tools such as Hootsuite are a big time saver. They can help you schedule content for weeks in advance that will free up your time and ensure that accounts keep posting great content. With basic social publishing taken care of, you can use the extra time to put more effort into your posts by using better imagery and writing better copy.

Many social scheduling platforms are available on a trial or free basis, helping you to test them out to choose the right one for your social needs.

Keep an eye on top trends

If you’re going to grow your business by bringing on new customers, you’re going to need to know where to find them and how to attract them. Keeping up with consumer trends is very important for staying ahead of your competition and ensure that what you’re offering continues to appeal. Whether you choose to use social media-based tools or other types of trend analytic applications, be sure to keep your finger on the pulse.

Go virtual with your customer service

Good customer service is important for many reasons. It will make a great first impression on people engaging with your business for the first time, making them more likely to return to you the next time they need your product or service. Meanwhile, a positive experience will also encourage word of mouth, helping to build trust for your brand. One way to help improve your customer service is to use a virtual customer service tool. This can help create a ticketing system for all queries that come in, allowing you to categorize them and access customer data in one handy tool.

Groove is a great example of this software. An AI-based customer service tool could also help you to answer common queries without the need for a customer service agent, freeing up time and resources to handle more complex queries. Providing a good service is a must for any business, and using the right tools could help you get there.

Make the most out of online advertising

If your marketing budget doesn’t allow for big press ads, a TV spot or even a billboard, you’re not alone. Many new and small businesses have to get by on very little advertising budget, which can be challenging – especially when competing with established, global businesses. However, as more and more people use the internet to watch their favorite shows and read the news, moving your advertising online is the smart way to promote your business.

Through online advertising, you’ve got a wide choice of where you can place your promotions. Some of the ways you can advertise online include search engine ads, banner ads, and YouTube ads, which are becoming very popular at the moment, (and a great way to reach younger demographics). With online advertising, you can tailor your requirements to fit your budget, allowing you to better manage your advertising spend to help your business grow.

Being in a position where you’re ready to grow your business is a fantastic achievement. However, the methods you choose can determine whether or not your efforts are worthwhile or are a waste of time and money. When it comes to investing your money, putting money back into the business is one of the most sensible approaches. Make sure you pick smart tools to help you achieve that coveted business growth and look forward to even greater future business success.

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1 comment to Your Bigger Business – Growing with Smarter Methods

  • […] A strong website is a vital marketing tool in the modern age, but your business shouldn’t just opt for online forms of advertising because they’re modern and trendy; such forms of marketing are also much more sustainable. Referring back something mentioned in the initial point, why waste money on paper and other physical resources when you can do things digitally? […]