Donate to Science & Enterprise

S&E on Mastodon

S&E on LinkedIn

S&E on Flipboard

Please share Science & Enterprise

Use SEO To Raise Your Profile

– Contributed content –

Tablet screen

(Photo Mix, Pexels)

21 Jan. 2020. If you want to keep one step ahead of the game when it comes to your line of business, you need to have a strong strategy that will help you to stand out from the crowd. This means focusing a lot of your attention on creating a much greater online presence and with that a website that will rank at the top of the search engine results.

To get on top of the search engine ranking page and to stay there will mean that you will need the assistance of a seo expert. This is an area that takes a lot of work and with the changing world of tech, knowing exactly where to focus your attention when it comes to optimizing your website for search engines takes time, effort, and a multi-faceted approach.

But even if you are getting in the professionals to do the job for you, understanding the basics is important so that you know what you will be getting for your money.

How does SEO work?

Search engines use some highly-evolved algorithms that are continually developing. Your website will be crawled on a regular basis. During these crawls, all of your content will be analyzed and cataloged. The crawler will look at lots of information that search engines will need to know when it comes to working out what order to display search results. Then, when anyone searches using a term that is applicable to any of your content, the search engine will decide where it should sit you.

With over one and a half billion websites online, there is a lot that needs to be sorted. Competition is tough, and your ranking will always change.

How to improve your search ranking

Bringing your ranking up will involve a lot of different areas of focus. Firstly, make sure that your website can be read by as many devices as possible. We don’t all look at websites from computer screens anymore. Having a site that reads well on smartphones and tablets is important. In addition to this, think about how your website can be accessed through other internet devices such as smart speakers, and making your content appeal to the artificial intelligence components of a phone or smart speaker will mean that it will rank in a different way again.

The way that you use keywords in your written content is vital. Using terms that are likely to get searched for your subject area is one way that you ensure you are scoring high. The more keywords you have, the better. Think about how these fall within your content too. They need to be written naturally. Keyword stuffing does not make for great reading.

Including links in your content to other areas of your website and to external sites that add value and are relevant will also enhance your chances of ranking higher. Think about ways that you can create a link strategy for your site, and look for ways that other sites can link back to you to allow the search engines to see you as a more credible source.

*     *     *

Comments are closed.