Generate (and Convert) More Leads in 2021

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23 Dec. 2021. Every successful sale your company makes starts as a lead. That’s why lead generation is such a significant part of your business. Without it, you simply can’t operate successfully. If you want to increase your profitability or secure a bigger share of the market, it’s vital to enhance your lead generation. To get started, take a look at how you can generate, and convert, more leads in 2021:

Target your campaigns

Digital marketing allows you to target your campaigns at specific segments of your audience. With assistance from experts, like Cardinal SEO company, you can create highly targeted campaigns that will engage a particular demographic. By doing so, you can increase the efficacy of your marketing activity and increase your ROI.

Furthermore, a targeted campaign can be used to reduce your costs and maximize resources. When you identify who your content is most relevant to, you can ensure that it’s only displayed to this demographic, thus reducing your costs and generating leads that are most likely to convert into sales.

Use local SEO

Local SEO is an effective way of establishing your brand in a new location and reaching a particular demographic. Whether you’re a small business or a national company, or a local company, it should form part of your digital marketing strategy.

When users search for services, they often do so by including geographical information. In fact, ‘near me’ searches have grown by a staggering 900% in just two years. As users embrace this new search pattern, it’s vital you respond accordingly. Modifying your campaigns to include local SEO can transform your business performance and lead to a substantial increase in leads.

Incorporate video marketing

The rise of high-speed internet and the decreased cost of data has resulted in videos becoming increasingly popular with users. If you want to take advantage of this trend, use click-through videos to drive traffic to your site. Some small businesses assume that video marketing is out of their remit, but it doesn’t have to be. There are numerous platforms that enable you to make video content on a budget, so don’t hesitate to promote your brand in this way.

Focus on retaining customers

Leads don’t just originate from new customers. In many cases, it’s easier and cheaper to retain an existing customer than it is to acquire a new one. When you’ve already invested your resources generating a sale, don’t forget to nurture this lead in the future. Existing customers are already partway through the sales funnel, so build on the relationship to facilitate subsequent conversions and sales.

Make lead generation a top priority

Your business relies on leads to instigate sales, so it’s essential they’re a top priority. However, leads are only valuable if they offer a good conversion rate. Generating leads from overseas probably isn’t useful if you’re a local plumbing company, for example. By making conversion rate optimization a key element of your lead generation activities, you can ensure that the leads you do generate have a high chance of converting into customers.

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