Building Your Brand on YouTube

– Contributed content –

(Gerd Altmann, Pixabay)

8 June 2021. When you look at the numbers, you’ll see that over five billion videos are watched on YouTube every day – that equates to about one billion hours. Increasingly, with the advent of better editing and production values, younger generations are turning to YouTube when they might otherwise have watched TV. It’s a powerhouse, and it’s only going to get bigger.

It makes sense, then, that you should showcase your brand and business on this social media platform. You might already have considered Facebook or Instagram, but with the number of visitors who log into YouTube every day, if you don’t also have a channel here, you’re missing out on a lot of potential business.

With all this in mind, what are the best ways to build a brand on YouTube? Whether you intend to utilize YouTube API or you want to start more straightforwardly, the following points are sure to help you.

Know your target audience 

Before you can create a YouTube channel and enhance your business brand through it (or even your personal brand if this is your preference), you need to know who your target audience is. Just because you are using a video channel doesn’t mean you should ignore the rules governing marketing in general, and knowing who your target audience is will be crucial.

Unless you are aware of who you are selling to, you won’t be able to make content that works for them and interests them. For example, if your brand sells products to seniors, they’re not necessarily going to be interested in the kind of marketing that would work for young adults or parents. When you understand your market, you can ensure your videos fit with what they are expecting. This goes a long way towards making them trust your brand.

Research the competition 

Not every business owner wants to know what their competition is doing, especially if they are doing better. They will prefer to simply ignore this issue and carry on with their own work. Although this can be an ideal way to live in real life, in business, it can spell disaster. You need to know what your competitors are doing so that you can react.

Another benefit to knowing what your competition is doing when it comes to YouTube marketing is getting some good ideas about what works and what doesn’t. Take a look at the kinds of videos your rivals are posting, and see how many views and likes or dislikes they have. Read through the comments. This will give you the perfect snapshot of what kind of content to create.

Promote correctly

In the past, YouTube was not as highly populated as it is today, which meant that you could see a business video with the right hashtags and title quite easily. Today, millions of YouTube users all upload millions of videos, and your piece of content could easily be lost in the crowd.

When you promote your video or channel in the right way, this is less likely to happen. Utilizing the other social media platforms you are signed up to as well as your own website and blog, you need to market your YouTube channel just as much as you market your products and services. When you do this, your target market will find you much more easily.

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