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Essential Skills For Starting A Business

– Contributed content –

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(Serpstat, Pexels.

10 Sept. 2021. If you are looking into starting your own business, there are a few things you need to consider. It is not something that you should ever take lightly as it requires a lot of work, however, it can turn out to be one of the best things that you will ever do. By being equipped with the right skills, the chance of your business succeeding is a lot greater than if you just try and wing it as you go along. Here are some top skills you should add to your roster when you are looking to start up your own business…


Copywriting is an extremely important skill when you are looking to start a business. Even if you just get up to scratch with basic grammar and how to write compelling copy, then you are onto a winner. You will need copy for everything from populating your website, to writing a press release or pitching emails to potential clients and customers. You might need to create flyers or banners and will want to ensure that your social media is updated and sounds effective. This can all be done through well-written copy that is persuasive, engaging and interesting.


When you are creating a business, it is important that other people can find it. And this is where an SEO strategy comes in. SEO is essential for getting your business higher on search engines and for new customers to discover you. There are many elements to SEO and further down the line, when you have the budget, it can be a good idea to get an agency to sort it for you. In the short term however, it can be useful to learn the basics so you can do it yourself. This can include things such as optimizing your image sizes, adding in alt tags and filling in all the relevant metadata and descriptions for the pages of your website. Use a tool such as Google Analytics to measure how your website is performing and what might need amending along the way.

Financial management

A key to any business is finances – and this is something you don’t want to end up running out too quickly. You will need to be able to figure out your gains and losses, your profits and how many outgoings you have each month. It is important to be as sustainable as possible and to keep costs to a minimum while also remaining true to yourself and your business model. The last thing you want is to let a customer down due to poor quality services or products.

These are just a few fundamental skills that will really help you on your way. Through learning things such as how to stay on top of your finances, how to give your website the best chance of appearing on search engines and how to write copy that will engage people, you will be in the best possible position. So ask yourself: What are some top skills you find useful to have when running your own business?

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