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We Like To Move It: How Relocation Can Improve Your Bottom Line

– Contributed content –

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8 July 2017. It always seems to be one of the last considerations on the list, but relocating your business could be the answer to your prayers and the start of your growth. The reason why most entrepreneurs and business leaders fail to consider this an option is that of the sheer magnitude of it all, so they try everything else first. They try outsourcing, new marketing strategies, going to more networking events and improving their employee perks. However, these fail to have the same major impact as relocating your business.

What makes relocation such a smart move is its ability to jump-start your operations, reduce costs, up your productivity and loads of other things. Of course, just taking our word for it may not be enough to see you hire some commercial movers and make the trip across the country. That is why we have come up with a list of four amazing reasons for you to consider this option and maybe, just maybe, make the move.

Closer to great clients

If you find you and your business overextending in order to service your top clients, many of whom may not be local to you, then it could be worth seizing the opportunity to be closer to them by relocating or setting up a satellite base to service their needs. The big reason to do this is that finding new customers is never a simple task, so exceeding the expectations of your existing – and bigger – clients could be the boost your bottom line needs.

Reduce your bigger expenses

Success in business means improving profits and reducing costs. That’s what a move could do. It could be that you move entire states, or it could be that you just move down the road, either way, you could see a drastic change, not to mention see you get ahead of your competition. The cost of renting a premises, the cost of living and the cost of enticing top talent with a healthy salary are all things that could be reduced by moving; things that could make your business thrive instead of survive.

Bigger and better talent pool

The people you employ tend to have the biggest factor on a business’ success, and so it is well worth considering a move in order enhance your talent. Unfortunately, this isn’t as simple as you would think. Top talent tends to move to bigger cities, but bigger cities tend to cost more. They cost more in rent and they will cost more in salary expectation too. As such, you will want to look for a happy middle-ground, that place where top talent recognizes will offer them – and you – a better quality of life.

Better access to new markets

Every entrepreneur that has ever launched a business has had the same ambition in mind; grow and expand. So much so that this constitutes one of the top reasons why many businesses choose to relocate. Their current market just doesn’t support their growth plans. You could have everything you need – top talent, technology, processes, brand awareness and recognition – but if the market isn’t there then your profits won’t improve. So look for the emerging markets and use your expertise to pounce and take control.

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