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Making a Success of Your Webpage

– Contributed content –

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23 February 2018. One of the most successful areas of commerce over the past decade or so has been E-commerce. Not all too long ago, if you wanted to purchase anything, you’d have to head to a brick and mortar store and make a purchase on a face-to-face basis with a salesperson or sales assistant. Nowadays, you can order almost anything from the comfort of your own home and have it delivered to your door the next day or perhaps even the same day!

While you may still be interested in operating a brick and mortar store, it’s generally expected that you have some sort of online presence to accompany it. There’s a good reason for this. A web page serves so much more purpose than merely acting as a place for people to buy your products. It’s a space where people can engage with your brand, learn more about what you’re all about, find out where you are based and have a means of contacting you directly. So, it’s not surprising that you’re going to want to make a success of your webpage. Here are a few different ideas to try out in order to make your page accessible, attractive, and functional.

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Directing Web Users to Your Page

First things first, you need to direct traffic to your webpage in the first place in order to make sales or arouse interest in your brand. Here are a couple of tips and tricks to get them there.

SEO

The most popular way to direct traffic to your site is SEO, which is short for “search engine optimisation”. You want your webpage to feature as highly in search engine results as possible. After all, how many people ever really venture past the first or second page of results when they’re looking for something? Follow these best practices for SEO on your homepage to gather as much traffic as possible.

Advertising

You should consider your webpage as a product. You need to sell it! After all, the more people who are interested in it and engage with it, the more people who are likely to make purchases. Engage in advertising with direct links to your page. PPC advertising is perhaps the most preferable. PPC stands for “pay per click”. Links to your webpage will be placed in appropriate locations around the web and the only time you have to pay is when someone clicks on your link and is directed to your site. This is, of course, a brilliant and cost-effective way of encouraging people to head directly to your landing page! Of course, there are still more traditional options out there, such as billboards, posters, or leafleting. Then there are more controversial options, such as advertising on vehicles, blimps, or by giving out samples. Whatever you choose, invest in it and put your all in!

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Encouraging Them to Stay

Once people are actually on your page, you want to ensure that they stay put and explore what’s on offer. Various studies have shown that people tend to decide within a matter of seconds whether they’re going to stay on a page or close the tab and take their business elsewhere. Here are a few steadfast techniques for making sales once people land on your site!

Make Your Page Easy to Navigate

Don’t try to be too out-there with your web design. People generally expect to make their way onto a landing page and then have easily accessible options, such as browsing product pages, adding items to their baskets, and being able to find easy links to important information such as terms and conditions or shipping options. Stick with the status quo when it comes to web layout. You don’t want to confuse potential buyers!

Focusing on Web Design

Web design can make or break your webpage. Effective web design, however, is difficult to achieve alone, so collaborate with a freelancer to bring your ideas to life in the most effective way possible. First things first, you need to ensure that your design reflects your brand. Incorporate your branded colour scheme, logos, and font into the page. This builds an aesthetic that can come to be related to your company and its offerings.

Remember that brand identity is essential to create the impression of a consistent, reliable company. Always bear in mind that one, stable and reliable image is bound to make a much more positive and lasting impression in consumers’ minds than five different images that appear as though they could appear to five different companies and keep things as consistent as possible. Secondly, focus on user experience. User experience is key when it comes to ensuring that your potential customers have a positive experience with your website. In the simplest terms, UCD is part of a user experience design process and is driven by user research and data. Your web designer should be efficient in this and will look into what your target customers want and need, then design and tailor your webpage around these wants and needs. They should also keep your business’ goals and aims in mind throughout the process, ensuring that everything fits together smoothly, leaving both you and your customers happy. Never again will your customers get lost trying to navigate their way through your products. They will easily be able to find what they want, view it in their baskets and pay without hassle.

Writing a Business Blog

People love reading extended content. Think about it; you’re still here reading this article! So, have a blog embedded on your website with articles that are relevant to your brand and products. Every post doesn’t have to be an advertisement. But make sure that everything remains element. People will have expectations of your blog, so meet them and encourage them to return time and time again!

There really is a whole lot to take into account when it comes to making a success of your webpage. However, if you’re dedicated and follow the above advice, things should go swimmingly!

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