Make Your Products Appealing to Overseas Customers

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(Amber Avalona, Pixabay)

1 April 2019. Nowadays in business, it’s essential to appeal to customers from home and abroad. Otherwise, there’s no way you can keep on top of your game and pull decent profits. The problem is that, as it stands, you’re struggling to get the overseas attention you need. People can’t get enough of your products back home but, try as you might, foreign customers won’t look twice.

At the moment, that may not hold you back much. Most companies start close to home anyway. Eventually, though, you can bet this will become a problem. When it does, you might want to consider the following reasons why overseas customers seem so against giving your products any attention.

Your products are too localized

It’s possible that your products are too localized. This is a common problem, and it’s one which can be tricky to overcome. You only see the customers around you, after all. As such, it’s natural to tailor your products to suit their needs. Perhaps your local climate requires certain cooling products, for instance. Or, there may be a local tradition which your products approach from a modern angle. Either way; overseas customers may not have any need for items like these.

This is an awkward issue to overcome, as it involves your products on the whole. First, it’s worth considering whether you would be better off staying small and local. Some companies still manage this with ease. If you can’t let go of the idea of growth, though, think about how you can tailor those local needs to the world on the whole. Could you redesign them, or give them more varied capabilities? Most times, you should be able to answer yes to these questions and get customers from further afield looking your way at last.

Your content isn’t accessible

It doesn’t matter how many people your products appeal to if your content is inaccessible for customers overseas. On a fundamental level, a non-translatable website is sure to cause issues. How can people shop if they can’t read any of your information? Make sure this doesn’t happen by providing translations of all website information. Consider, too, opening up your marketing by contacting a subtitling company or bringing multi-lingual staff members on board to tackle this for you. Make sure, also, that your content isn’t banned in any areas for any reason. In some countries, content deemed offensive may receive bans outright. Equally, regulations like GDPR in Europe mean some websites aren’t available. Do what you can to adhere to any necessary standards and reach as many customers as possible.

Your delivery costs too much

All this aside, no one is going to shop with you overseas if your delivery costs a fortune. Make sure it doesn’t happen by hiring delivery drivers in your most requested locales. If you get a lot of attention from specific countries, you could even consider opening new branches off shore. One thing’s sure; you would never need to worry about appealing to customers further afield after that.

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