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Marketing Your Business Offline

– Contributed content –

Business newspaper

(Rawpixel, Unsplash)

26 Nov. 2019. Digital marketing is, of course, important, but it’s not the only type of marketing that you should be engaging in. Some companies spend so much time focusing on their online marketing that they forget that offline marketing is also important. Let’s not forget that the people that use the internet are also the same people who are, you know, just out there in public. So it’s recommended that you’re looking at both forms of marketing. Below, we’ll take a look at some recommended ways to market your venture in “the real world.”

Traditional advertising

Traditional advertising methods seem to lose a lot of their popularity once the internet came along, to the point where some companies avoid it altogether. However, it is worth considering. Advertisements in newspapers, magazines, in public spaces and so on offer the chance to do things a little differently. An ad in these mediums will look much different from an ad on a website, for example. It’s best to focus your ads in publications and areas that are frequently visited by people in your target demographic. Digital space is far too big to reach everyone, and by using this method, you’ll get your message in front of new people.

Events on the street

It’s also worthwhile looking at taking your marketing to the streets by hosting an event. It doesn’t matter whether you’re an online or offline business; people will interact with your street events. It’s a good option because it allows you to market your products or services on a deeper and more interactive level. The key rule is that you have to make it fun for the people that stop. They’re not going to have a favorable impression if you bore them to death with information about your product. Instead, hand on free samples, and make it engaging.

Handing out freebies

One of the best ways to market your business is to hand out freebies. It always has been and always will be. Why? Because people love free stuff. There are multiple ways you can get your freebies in the hands of people, such as the street events that we outlined above to trade shows (more on those below). There are plenty of types of products that people like, so see what works best for your company, and go with that.

It’s worth buying a laser cutter so that you can engrave your company’s name onto your products. This type of marketing is especially effective because it stays with the person; they’ll use a USB pen for years, and your name will be on the side. You can also consider adding freebies to your packaging when you send out goods — it’s a way to make your customers happy with their purchase, and they’ll be more likely to come back again.

At trade shows

Finally, make sure you’re attending trade shows! They’re the best way to get your products and services in front of people who you know are already interested. Plus, you’ll learn a lot while you’re there, too.

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