Donate to Science & Enterprise

S&E on Mastodon

S&E on LinkedIn

S&E on Flipboard

Please share Science & Enterprise

Take Mastery Seriously in a Business Venture

– Contributed content –

Workgroup around laptop

(Rawpixel, Pixabay)

24 Sept. 2020. If you’re trying to get a new startup off the ground, and are doing your best to think of all the different techniques, strategies, tips, and approaches you can use and leverage in order to ensure that you have the greatest possible chance of success, you’ve no doubt come across a huge volume of information.

Perhaps you’ve been reading the autobiographies of influential entrepreneurs, looking for the “magic trick” that allowed them to successfully carry out a major marketing push, or to seal a great deal.

It’s always important to remember, though, that in any business venture your top priority is, (alongside your professional integrity), the level of mastery you can demonstrate, and the quality of the service or product that you can provide.

Whether seeking to enhance your mastery involves clicking the following link to get more details here about international payment processing, or whether it means really tightening up market research and focus groups, here are some reasons why you should take mastery seriously in any business venture.

Because no amount of sophisticated marketing or “hustle” can compensate for a bad product or service in the long term

Marketing is, of course, essential – and you could rightly make the argument that the best product or service in the world isn’t enough to make you successful if no one ever finds out about it.

By the same token, however, no degree of sophisticated marketing or “hustle” can ever compensate for a bad product or service in the long term. At best, you’ll be able to ship a few units until the word gets out and your reputation sinks.

Success in business always has to rest on quality and professional mastery, at the end of the day.

Because word-of-mouth is one of your best marketing assets

There are a huge number of different ways in which you could set about conducting a creative and hopefully effective marketing campaign – and you should, by all means, try out as many of these as you can.

An eternal truism of business, however, is that word-of-mouth is always going to be one of your best marketing assets, if not the very best.

If someone uses a service or product of yours, and is blown away by how positive and high-quality the experience was, you can be sure that they will mention it to their friends, relatives, co-workers et cetera.

Of course, in order for this kind of holistic marketing to really kick in and work in your favor, you have to be very good.

Because customers increasingly have access to a vast range of choice, and they take even slight quality issues very seriously

Once upon a time, customers in various domains would have to content themselves with the general quality and variety of services offered by maybe a couple of companies that were within easy travelling distance of their own homes.

Today, with the dominance of the web, things are very different. Customers now increasingly have access to a vast range of choice, and quality expectations have simultaneously risen significantly, in many areas.

Simply put – your best bulwark against intense scrutiny, is to demonstrate as much mastery as you can of your craft.

*     *     *

Comments are closed.