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Increasing Customer Engagement in E-Commerce

– Contributed content –

Online shopping

(Turnisu, Pixabay)

23 Dec. 2018. Make a great first impression. When a visitor lands on a website, the first things they see will either encourage or discourage them to continue looking. First impressions are important when it comes to any kind of business, but your website’s welcoming page is essential to customer engagement. Did you know that most businesses will spend up to 90% more on traffic than they do on conversions? All it takes is one mistake to disengage your customers within the first few minutes of them landing on the page. So, make sure you make a good first impression.

Closing the deal. Your landing page may be attracting your customers left, right and center.  However, if you’re losing customers as soon as they get to your product pages, something is seriously wrong. If your customers are interested in your products enough to view them, then you need to figure out why they aren’t buying them. Is a competitor offering the same at a lower price? Does the customer need more information? Do the products need to be presented in a more professional way?

Get more time. Sometimes, the simple problem is time. If you’re trying to do everything by yourself, you probably haven’t got enough time for quality customer engagement. As a result, your business is likely to be suffering. It’s okay to delegate jobs when you need to. If you want to spend more time on customer engagement, you may need to take some things off your plate. Why not get help with understanding your fulfillment costs, packing and shipping, email response and so forth?

Checking out. Did you know that the majority of online shoppers will abandon their carts if they feel the method of payment isn’t safe? Many people prefer to use PayPal, Paysafe and other third party organizations to make their transactions. It saves them from typing in valuable credit card information to sites they’ve never used before. With the backing of businesses like PayPal, the website has credibility. So, when customers reach the cart to check out, the page absolutely must look trustworthy.

An incentive to return. Once your customers have made their first purchase, why should they return? Most businesses these days offer an incentive to make the first purchase and return time and time again. It may be 10% off your next purchase or free delivery if purchased by a certain time. As customers return to the website, it should become easier to predict the type of product they’ll be interested in. That’s where personalized e-mails come in. The more a customer feels appreciated, the more likely they are to become loyal.

Your customers are your most valuable business tool. Look after them.

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